經(jīng)過將近2年網(wǎng)絡(luò)營銷的反復(fù)實(shí)踐，并根據(jù)http://www.google.com/webmasters/guidelines.html，總結(jié)出一些目前針對搜索引擎進(jìn)行網(wǎng)站優(yōu)化的精華要點(diǎn)，希望對大家有所幫助。
1. 盡量以作為代碼的開始端，并模塊化javascript和CSS，盡量使用include使之獨(dú)立與HTML頁面。
2. 如果網(wǎng)站內(nèi)容的訪問需要會員登陸或者有密碼保護(hù)，請開放給搜索引擎的Spider或者Robot。
3. 如果網(wǎng)站的內(nèi)容是用PHP，ASP或者JSP等script動(dòng)態(tài)生成的，需要通過Apache的Mod_Rewrite或PHP的Path_Info進(jìn)行URL重寫和優(yōu)化，以便做成類似靜態(tài)頁面的URL。如：可以把http://www.domain.com/article?id=123&cat=abc映射成為http://www.domain.com/article/123/abc或http://www.domain.com/article_123_abc.htm。
4. 盡量避免不必要的跳轉(zhuǎn)和重定向頁面或會產(chǎn)生3xx的類似機(jī)制。
5. 保持HTML中
標(biāo)簽中的內(nèi)容與真實(shí)文章或內(nèi)容的標(biāo)題保持一致，并盡量做到每個(gè)頁面的唯一性。</p><p>6. 使用<H1>和<H2>標(biāo)簽來表示真實(shí)文章或內(nèi)容的標(biāo)題和副標(biāo)題，如果為了保持美觀，請使用CSS進(jìn)行定義。</p><p>7. 盡量保持每個(gè)<IMG>標(biāo)簽中有ALT屬性，而且最好所有的ALT屬性都有內(nèi)容。</p><p>8. 建立一個(gè)結(jié)構(gòu)清晰和有意義的網(wǎng)站導(dǎo)航頁面。</p><p>9. 在網(wǎng)站的根目錄建立一個(gè)robot.txt文件，如果對搜索引擎沒有任何特殊要求，則內(nèi)容為*；或者加入對搜索引擎要求的一些script。</p><p>10. 盡量不要使用frame結(jié)構(gòu)來呈現(xiàn)網(wǎng)站。</p><p>11. 盡量使網(wǎng)站的代碼符合W3C的HTML 4.0或XHTML 1.0規(guī)范。</p><p>12. 對網(wǎng)站比較主要的內(nèi)容或?qū)W術(shù)文章，盡量轉(zhuǎn)換成PDF格式。因?yàn)镻DF格式的文件天生的Page Rank就是3。</p><p>13. 盡量使網(wǎng)站的結(jié)構(gòu)趨向于扁平化，最好不要超過3層。</p> <p>
分享題目：<a href="http://www.sd-ha.com/news/258570.html">重慶如何讓你的網(wǎng)站討好搜索引擎</a>
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